**The Title: **

Dare to Serve: How to Drive Superior Results by Serving Others

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**Why Read It? **Author Cheryl Bachelder is the CEO of Popeyes Louisiana Kitchen Inc., a multibillion-dollar chain of more than 2,200 restaurants around the world. She has been profiled in the Wall Street Journal and the New York Times, and she was recently named by CNBC’s Jim Cramer as one of his top Bankable CEOs for 2014.

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In this book, Bachelder challenges conventional leadership practices by demonstrating that a bold ambition to lead through service is not some warm and fuzzy notion but a difficult, disciplined, and principled approach that, done right, yields remarkable results.

Practicing servant leadership in a publicly traded company with demanding shareholders and a board is no easy task, yet with Bachelder’s brand of servant leadership, average restaurant sales were up 25 percent, and profits were up 40 percent. Popeyes' market share had grown from 14 percent to 21 percent, and the stock price was over $40. The franchisees were so pleased with the turnaround that they began reinvesting in the brand, rapidly remodeling restaurants, and building new units around the world.